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GlobalData says Wet n Wild’s “Saved by the Bell” range and Ulta’s “Gilmore Girls” line are reaching Millennial and Gen Z consumers.
October 28, 2021
By: Melissa Meisel
This Halloween, beauty companies are using retrophilia to target customers. “We are witnessing a grand return of the '90s and early 2000s styles in fashion. As fashion and beauty coexist and influence each other, retrophilia in the makeup category is a natural consequence,” said Nina Nowak, senior consumer researcher at GlobalData. “The key resonating point of such themed lines is allowing consumers to project a certain image – which is in line with the self-branding trend.” ...
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